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"No matter how good the team or how efficient the methodology, if we’re not solving the right problem, the project fails.”
Woody Williams


Faclitated Workshops:

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Opportunity Framing


Opportunity Framing Workshops are used for early project planning and to bring key decision-makers, the team, and stakeholders together in a professionally facilitated setting to understand, explore, articulate, and align upon what the project frame is about. These workshops are designed to be highly collaborative and result in clarity around project scope, value drivers, current project state, definition of success, project milestones, stakeholders, and alignment around what work needs to be done to get to the next phase.

Project Managers, Does it sound familiar?

  • Jumping to conclusions too quickly without understanding what we are trying to achieve and why

  • Making decisions using unconscious assumptions

  • Misalignment between the team doing the work and leadership groups providing funding


  • Team feeling overwhelmed by not knowing what to focus on first

  • Teams falling into a groupthink trap. Decisions are frequently made by the same, most vocal person. Teams repeatedly drift toward a particular idea, and they fail to recognize contradictory information or better solutions.


  • Lack of early planning that results in poor services, frustration and even lack of funding or misalignment.


  • Executing projects or initiatives without having a clarity on the purpose and what our customers want

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An intro video to Opportunity Framing Workshop

Please watch my video to see how my facilitated worskshop on opportunity framing will help you

5 benefits from using Opportunity Framing Workshops:

Understand the context and agree upon the purpose, issues, and scope of complex, high-value opportunity

Avoid solving the wrong problem, which results in wasted time, resources, or opportunities.

Achieve strategic fit  by making sure all your projects are aligned with your organizational strategies and directions

Confidence in decision - making during the phase and at the decision gate, especially at the early phase of project development.

Improved risk management by making sure only projects with a good definition and clear value preposition are going through decision gates.

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4 phase approach to Opportunity Framing Workshop

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Phase 1

  • Sponsor’s meeting

  • Identify key stakeholders

  • Guiding principles

  • Report structure

  • Key inputs

  • Organizational directives, strategies, and givens

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Phase 2
Current state

  • Grounding presentation

  • Issues, risks, questions, opportunities, and concerns

  • Value drivers

  • Givens versus assumptions

  • Scope (in, out, on)

  • Opportunity statement

  • Strategic fit

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Phase 3
Desired State

  • Definition of success

  • Critical success factors

  • Measures of success

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Phase 4
The Way

  • Phases and gates – project milestones

  • Decision hierarchy

  • Stakeholders’ identification and basic analysis

  • Deliverables

  • Assurance activities

  • Action Planning


Tony Ryan,
Woodside Energy, Project Manager,

Greater Enfield FEED
Framing Update

This workshop gave our team a great opportunity to explore and buy into how we can achieve further acceleration of Greater Enfield FID, as requested by the CEO. We certainly achieved this on the day, aided very much by Iwona's facilitation."

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